Speed
The name Veloce (Italian for "fast") is a promise, not a decoration. Born launched in 7 months — from analysis, design, and code to deployment. Clients such as Oney implemented complete systems with us in 12 months.
Case study · Healthcare · E-commerce · Integrations
Scalable e-commerce for Born Donor Bank_ with Dynamics CRM integration
7 months. Microservices architecture. Full integration with the CRM system as a single source of truth. See how we built a new e-commerce platform for a Danish sperm bank from the Medicover group.
Industry
Healthcare
Project duration
7 months
Veloce team
8 people
Market
International
Trusted by_
01 · Challenge
The old platform couldn't keep up with
The old platform couldn't keep up with
growth_
Dynamic international growth required an efficient, scalable, and fully integrated e-commerce system. The previous solution was holding the business back on seven different fronts.
Business context: Born Donor Bank is rapidly expanding its operations in international markets. The existing e-commerce system couldn't keep up with the growing needs of the business and the brand's new direction — causing delays, operational errors, and the risk of purchase conflicts.
What hurt the most
Poor search performance
The most important feature — donor search — was slow, frustrating customers at the decisive stage of the purchase.
No full CRM integration
Dynamics CRM contained complete data on donors, customers, and orders, but it wasn't connected to the webshop.
Manual data management
Availability and prices were updated manually — which caused errors, increased operating costs, and delayed changes.
Risk of purchase conflicts
The same resource could be sold to several customers at once — which is unacceptable in this industry.
No customer history
The webshop had no access to the customer's full history, which made it impossible to personalize the shopping experience.
Outdated interface
The UI didn't match the branding and fell short of modern users' expectations.
High cost of changes
Every modification to the existing solution was time-consuming and expensive — which blocked product development.
02 · Solution
Microservices + SPA + CRM as the single source of truth_
Veloce designed and implemented a modern e-commerce platform based on a microservices architecture with a high-performance SPA frontend. The system was fully integrated with Dynamics CRM, which serves as the central source of data. The solution is optimized for performance and user experience.
Key features
Advanced, fast donor search
Intelligent indexing and caching deliver instant results even with a large catalog.
Full Dynamics CRM integration
Donor, customer, and order data is always up to date — no manual synchronization.
Real-time up-to-date data
Availability and prices are synchronized on the fly. The customer always sees the current status.
System preventing purchase conflicts
A reservation mechanism makes it impossible to sell the same resource to two customers.
Frisbii payments + Reepay invoices
The entire financial funnel — payments and invoicing — is fully automated.
Intelligent cache system
Multi-level caching offloads the database and speeds up critical paths.
Modern, responsive interface
UI consistent with Born's branding and the Medicover group's guidelines. Mobile-first.
03 · Product
This is what Born Donor Bank looks like in action_
04 · Numbers
Measurable improvement_ at every level
The new platform had an immediate impact on performance, operating costs, and customer experience. It also laid the foundation for further growth in new markets.
7 months
Full production deployment — from analysis to go-live.
100%
Data centralization - Dynamics CRM as the single source of truth eliminates duplicates and conflicts.
0
Purchase conflicts - integration with payment and banking systems
05 · Technologies
A proven stack — without
A proven stack — without
technological debt_
Microsoft .NET on the backend, Vue.js on the frontend, MSSQL for data. A proven, stable technology that large organizations understand and trust.
Backend
C# / .NET MSSQL REST API Microservices
Frontend
Vue.js HTML5 CSS3 JavaScript Bootstrap
Veloce Products
V.Deploy V.Api
External integrations
Dynamics CRM Frisbii Reepay
Veloce team on the project
8 specialists dedicated to Born
Architect ×1
Frontend Developer ×2
Backend Developer ×5
Average experience 4+ years
Way of working SCRUM
Why this composition? E-commerce requires fast development, a stable backend, and a scalable architecture all at once. This team composition makes it possible to develop sales, integrations, and user experience in parallel, without slowing down delivery or losing quality.
06 · Project timeline
7 months. 5 stages.
7 months. 5 stages.
Without missing the deadline
A project run using an agile methodology, with regular demos and close collaboration with the client's team on the Born and Medicover side.
01
Month 1
Analysis and discovery
Workshop with the client, process mapping, audit of the current system and CRM integrations.
02
Month 2
Architecture and UX
Microservices design, API contracts, UI/UX prototypes consistent with the branding.
03
Months 3–5
Development
Vue.js frontend, .NET backend, integrations with Dynamics CRM, Frisbii, and Reepay.
04
Month 6
Testing and optimization
Performance testing, search optimization, hardening, UAT with the client.
05
Month 7
Go-live and stabilization
Production deployment, post-launch support, handover of documentation.
07 · Words from our clients
Words from Born Donor Bank_
" We are a large organization, and Veloce Software is one of the best, long-term suppliers, supporting us technologically in developing healthcare services and running our business. Implementations are carried out with great sensitivity to the specifics of the healthcare sector. Introducing systems does not disrupt patient care or the functioning of facilities."
08 · Benefits
Four reasons why Born chose Veloce_
Four differentiators that are proven project after project — from Medicover through mBank to TUI and Oney.
Long-term commitment
We stay with our clients. Medicover — 15+ years. Oney — 10+ years. 3 out of 4 clients continue working with us after the first project. We are a software house that doesn't disappear after deployment.
Comprehensiveness
From business analysis through software production to deployment and further development. One partner for the entire system lifecycle — without shifting responsibility between vendors.
Proven technology
Microsoft .NET + modern frontend (Vue.js) + cloud-native (Docker, Kubernetes, Kafka). A stack understood and accepted by large corporations and IT departments in regulated industries.
09 · Let's talk
Let's talk about your project_
Within 24 business hours we will get back to you with a proposal for an initial, no-obligation consultation. We don't sell — we advise. This is the first step to understanding whether Veloce is the right partner for your organization.
- A free 30-minute consultation with a senior developer and business analyst
- An initial assessment of feasibility, technology, and approximate budget
- NDA signed before any discussion of your business details
- No sales pressure — you can simply make use of our expertise
Direct contact_